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Identity Rationale

Preface

GR Group has performed & excelled alongside the changing scenario and buying behavior of the industry.With value creation and trustworthiness, the group has been able to create a unique identity for self in the industry. The dedication and dexterity of the team has elevated the distinctiveness of the group to greater heights. We realized it was time to rejuvenate the essence of our identity to match the senses of the contemporary generation. Without disturbing the soul of our principles, and with professional efforts and R&D, we added a touch of classiness to our brand philosophy. Here we unveil the new Brand Identity of GR Group!


The Icon

The two semicircular elements connote two individuals, which is customer & the company. Both together form the completeness; form a shape of a rising sun, which brings in the richness of growth and prosperity. The two elements also carry the significance of the two important philosophies of the group, Value Creation & Trustworthiness. The crown on the letter 'U' depicts our firm belief in the privilege of customer satisfaction.


Tagline

We convey a strong message of the group's ethics through our tagline. We live & breathe the importance of value creation at every stepping stone. We have always been considered in synonym to Trust, which defines the perception of the group on people's mind.


Typography

The fonts are smartly chosen to represent the business domain of the group, which is construction. The font style is bold, elegant and vertically elevated, with shorter lower division & longer upper division, portraying a strong foundation and superior execution.


Colour Palette

Yellow – Trust, Prosperity & Reliability.
Orange – Growth, Nature & genuineness.

What other say


"GR Heights at 8th phase JP Nagar, gives you the opportunity to experience a contemporary community situated in a great location. The feeling of being in a high tech homes hits you as you step inside the community. I have seen the construction quality and speed. We have a great group through which we monitor the progress and GR Heights managers and engineers have been very helpful and co-operative. The location of the property is very good . It is honestly the right decision I made in life."

Mihir Gangoly,

Protocol Automation

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